MidEuropa Completes the Partial Sale of Mlinar to Bosqar Invest

MidEuropa, a leading private equity investor with deep roots in Central Europe, announces today that is has completed the partial sale of its stake in Mlinar, a major bakery chain in the Adria region, to Bosqar Invest, a Zagreb-listed Croatian investment company operating in the Consumer and Business Services sectors, and its co-investors.

Since MidEuropa’s investment in 2019, Mlinar has been transformed from a founder-led organisation to a modern consumer brand. MidEuropa brought in a professional management team with support from select industry veterans and led by Mladen Veber, a seasoned CEO with decades of experience in the FMCG industry. Under MidEuropa’s ownership, Mlinar has nearly doubled its revenues, grown its store network from c.200 to over 300 stores, modernised its existing stores, and enhanced its operational capabilities. Mlinar also expanded its footprint in Croatia, Slovenia, and Bosnia (through franchise partnerships), and entered the Serbian market through the acquisition of local bakery chain Hleb & Kifle in 2020.