MidEuropa Completes the Sale of Profi to Ahold Delhaize
MidEuropa, a leading private equity investor with deep roots in Central Europe, announces today that it has completed the sale of Profi, Romania’s leading convenience and proximity supermarket chain, to Ahold Delhaize, one of the world’s largest food retail groups listed on Amsterdam and Brussels stock exchanges.
Under MidEuropa’s ownership, Profi has become the fastest-growing retailer in the country, successfully adding over 1,200 stores and increasing sales by more than 3.5x. In addition, MidEuropa deployed its operating team to develop the “New Profi” concept with a focus on digital transformation and the rollout of Profi shopping app, which currently has over 2.5 million users.
MidEuropa’s sale of Profi to Ahold Delhaize is the largest grocery deal ever in continental Europe involving private equity. Furthermore, the deal made regional history as the largest grocery deal ever in Central and Eastern Europe.(1)
(1) Based on Mergermarket